Have you been assigned the job of planning or updating your company’s trade show presence? If so, read on to learn more about the most important factors to consider as you choose a trade show display company for planning, design and show support.
1. Trade Show Design Capabilities
An experienced trade show display company will help you determine what type of display and services your program requires. They can advise on best practices for exhibit design. For example, you’ll need to consider custom fabrication, rentals, portable displays, printed graphics, design services, refurbishments, installation and dismantling labor services, audio-visual support, storage, and more.
Established Exhibit Houses
The large exhibit houses often provide “everything under one roof” which can offer convenience, but their rates are typically higher due to large overhead. Also, keep in mind that some large companies do not take on a project if the budget is too low.
Distributors
Distributors are authorized resellers for a manufacturer of a display brand. They usually have showrooms available to see display products prior to purchasing. Research the brand before investing in the products. Some manufacturers have proprietary hardware and updates, or changes must be purchased exclusively through your distributor.
Independent Consultants
Another option is to hire an independent consultant that can work with your marketing team to create a design, determine a solution, and source directly from builders and manufacturers. An experienced consultant can be a cost-effective solution when looking to purchase a new display as they have industry knowledge and can pair you with the best manufacturer. They can also be a support throughout the show process.
2. Experience
Does the company have the background and knowledge to support your marketing objectives, both large and small? How seasoned is the staff? Are they easy to work with? Does the business have a good reputation? Feel free to ask for references. Request examples of work similar in size to your project. Use Google to look up websites, reviews, client testimonials, and awards.
3. Location
Is it important to meet with your provider in person? If so, a local company might be the answer. Is it more cost-effective to select a display company near your primary tradeshow venues? Virtual meetings, video previews, and collaborative screen sharing all make it possible to prepare for a tradeshow effectively and conveniently without physically seeing the booth.
4. Cost
Your trade show company will guide you through your cost options. When it comes to materials, budget-friendly is always a consideration, but the cheapest isn’t always the best long-term choice. For example, if your team will use the booth regularly, you might choose to splurge for better quality. Your designer will also make sure you understand the warranty. When discussing an upcoming project, make sure to ask for rates on additional services like design time, proofs, training, installation/dismantle, show services, storage, and project management.
5. Design
A great booth design will directly impact a successful show and leave a lasting impression with attendees. Do you like their work? Check their website to see if you like samples of projects they’ve created in the past. Provide a list of your booth requirements and ask for examples of similar displays that meet your criteria. Ask if you can render a custom design before making your final decision.
As you consider choosing a trade show display company, we’d love to help you. Reach out today to schedule a consultation.