Where do we get trade show display ideas? For those outside the event marketing industry, the extent of trade show design may come as a surprise. What does a 10’x10’ booth in a regional trade show have in common with a 12,000 square-foot pavilion at a world expo in Dubai, for instance?
Paying attention to the most elaborate trade show display designs offers many benefits:
Experience awe
When we look at the immersive experiences created for clients on the world stage, we can delight at the capacity for what design can do. Experiencing awe can fuel our own ambition and creativity.
Get inspired
If we observe grand exhibits with attention to how the design elements are used together to capture attention, we can take inspiration from that to consider how elements combine on a smaller scale.
Learn trends
When we observe the biggest and brightest displays on the world stage, we see trends that will shape the exhibit design industry for years to come.
According to Travis Stanton, editor at Exhibitor Magazine, expect these trends to show up at shows for the next several years:
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Touchless Tech
Look for tables and screens that activate when hands are within inches of the display surface. Touchless activations are particularly appealing in our post-pandemic world. People are more cautious about the surfaces they’re touching. This caution is especially relevant at large events like trade shows.
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Immersive experiences
In recent years, immersive exhibits have become popular. This has increased awareness and appreciation for immersive options. One of the most recognizable of these is the Van Gogh experience. Visual and sound artists collaborate to transport visitors to a new, creative realm. This can translate to exhibit design in several ways, including:
- varied vertical display choices
- innovative lighting
- concentrated sound
- custom flooring
Together, these elements can give a booth visitor a moment of immersion that transports them from the show floor into your created world.
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Sustainability
We’re seeing more attention to sustainability in exhibit design. According to Travis Stanton, “expect recycled (and recyclable) materials to become the norm, and think about how rental, reuse, and refurbishment can help you make the most of your property before putting it out to pasture—in the most sustainable way possible.” You’ll see more and more attention paid to sustainability at future shows.
An experienced exhibit designer can translate these important trends into displays that meet your needs. Contact us for a consultation today.